The 2026 revival of Yasmina Reza’s Tony Award-winning play featured a knockout trio of James Corden, Neil Patrick Harris, and Bobby Cannavale as three friends whose lifelong friendship is suddenly threatened by the purchase of an expensive, all-white painting. Inspired by the minimalism of the painting in the production, the campaign took a less-is-more approach with a three-color palette, punchy typography (including a custom painted logo), and a suite of black and white photography depicting the cast as a trio you’d want to spend your evening with.

PHOTOGRAPHY: MARY ELLEN MATTHEWS
AGENCY: AKA NYC