BUENA VISTA SOCIAL CLUB

The Tony Award-winning musical Buena Vista Social Club tells the imagined story of how the Grammy Award-winning group came to be, jumping back and forth between their early days in pre-revolutionary Cuba and the late 90s as they reunite to make the album that would set the world on fire. For our campaign, we sought to elevate this group of forgotten musicians into the legends they were meant to become, featuring the group’s singer, Omara Portuondo, as its key art and centerpiece. We also developed a way to have motion resolve into hand-crafted, painterly portraits so audiences could watch these musicians become immortalized right before their eyes. Candy-like colors, playful illustrations, and gritty textures were further utilized to capture the vibrant world of Havana.

The campaign would go on to receive a Silver CLIO for Integrated Campaign.

PHOTOGRAPHY / DP: BRADLEY CREDIT
ANIMATION : RASMUS LOWENBRAT AND DERRILL SELLERS
AGENCY: AKA NYC