Based on the harrowing true story and documentary, The Fear of 13 marked the astonishing Broadway debuts of two-time Academy Award winner Adrien Brody and Emmy Award nominee Tessa Thompson. Using an actual decommissioned prison as our set, we shot Adrien and Tessa trying to find hope and normalcy against a cold and unforgiving backdrop. Bold typography, emotional photography, and muted tones accentuated the starkness and deep humanity of our campaign.

PHOTOGRAPHY: EMILIO MADRID
DP: SAM VEAL
AGENCY: AKA NYC