WATER FOR ELEPHANTS

Opening on Broadway in 2024 and nominated for 7 Tony Awards including Best New Musical, Water for Elephants combined turn-of-the-century circus artistry with traditional theatrical storytelling. Our campaign sought to do the same; the anchor was an iconic mark in the mold of great Broadway musicals, but housed in a unique world of weathered painted wood, string lights, period costumes, and acrobatic photography.

The key art received a Silver CLIO Award in 2024.

PHOTOGRAPHY: SOPHY HOLLAND
AGENCY: AKA NYC